If you read the website frequently you probably know that Negotiation is one of the topics I often talk about: I wrote about it referring to the context, to the behaviour and I warned you about some pitfalls you can run into.

Today I want to do something different: more than an insight I’d like to give you a practical advise which my uncle passed on me when I was a market salesperson.

Not that many weeks ago I wrote about trust and its importance, such that I considered sales as a sum of moments of trust.

Today I’d like to relate to this topic and write something about proximity with prospect or clients, giving an easy tip too.

As I did last week today I’d like to talk about decisions but from another perspective: instead of writing about missing decisions or Status Quo I’d like to talk about how to let the others identify with your decisions.

Let’s proceed step-by-step: let’s start with why we often refuse to let the others identify with our decision, then we’ll talk about why it’s necessary and how to do this.

If you follow the website you probably know it’s not the first time I talk about decisions, non-actions and Status Quo: regarding the latter, I wrote about it twice by focusing on how to recognise it and how to overcome it with an easy method.

Today I’d like to add something more by focusing on a specific topic: I’m talking about the Risk of Inaction and how to help your client or prospect visualise it.

As I wrote a few weeks ago competitors is one of the most important and recurring topic in sales: if you’ve been selling for a while the majority of sales you closed or joined included one or more of your competitors.

Furthermore you trained yourself or your company trained you by explaining their strengths, their weaknesses and the differences between your solutions.

Writing about Sales Presentations is not an easy task nowadays: the recent pandemic forced us to work fully remote so to understand its strengths and weaknesses.

All these months made us learn how to present remotely and – for those who were already used to it – how to enhance our presentation skills because our job has definitely changed.

Talking about budget is not an easy task for a salesperson: most of us are totally uncomfortable with the topic while others make mistakes which compromises their margins, such as the reflection.

The reason of this discomfort lies in the fact that we’re not used to talk about money and we think that if we raise the topic too early we’ll damage the relationship we’ve created so far.

One of the first sales trainers I’ve met told me that the main aim of a meeting agenda is to structure the conversation and to set its tone.

In other words an agenda is aimed at communicating professionalism, at maximizing the use of time, at showing that you’ll cover several topics and that the meeting will be done when you’ll reach certain objectives.

One of the topics I’m mainly interested about is clarity, which is the cornerstone of my sales methodology.

The reason why I have always been interested in this concept is forward: clarity generates commercial value, especially in our days which are characterised by speed and uncertainty.

As all those who sell for a living I often deal with Sales Messaging, so the sum of Pitches used in the daily conversations with prospects and customers.

On my part I love to spend enough time on it because I think Sales Messaging is still the foundation of a successful commercial activity: the content we deliver is relevant as much as the channel we use to deliver it, especially in sales.